I am no fan of lip products in general - I like sheer lipsticks with some added goodies like Joik's colored chapstick or e.l.f.'s mineral lipsticks in Pouty Petal and Rosy Raisin. I am a realist and therefore have no faith in longlasting lip products - prefer to use stuff that fades gradually and unnoticeably. Your lips but better is the perfect trend for me.
These lipstains pretty much explain why I generally do not like lip stuff that much: first of all they stink. They continue to feel sticky for quite some time and have the tendency to become pretty icky on the lips (just look at the Heartbreaker swatch below) - to avoid this you are probably supposed to run around open mouthed for about 5 minutes until it dries solid. Colors are wonderful and if by chance you do not mess it up before it dries - it will look pretty good on you for an hour. After that you either need to reapply or run around with half painted lips. This is of course if you use the stain half alone.
I strongly believe e.l.f. should rename this particular product as lip stain and remover kit - as this is exactly what the glossy part does - it melts the stain right off and as a bonus adds some stickiness to your lips (which we all love, right?). I thought I'd use the stain bit alone but cannot - it's difficult to apply and absolutely REEKS.
This product receives no love from me. :S